5 Reasons Why Ag Businesses Need to Use Video Content Marketing

You’ve probably heard people say things like “video content is king” or “video is the best form of content”...and the thing is they’re right.

Video content is a powerful form of content that Ag Businesses need to be using in order to reach their audience. Here are the 5 reasons why...

1. Video Performs Better

It’s been tested time and time again and video content has shown to perform better than text or image posts. One study found that video content brought in 270% more leads than stagnant content. It’s pretty safe to say that if you’re not using video content you could be leaving opportunities on the table.

2. People Prefer to Consume Video Content

With 85% of the U.S. internet audience watching videos online, over 500 million hours of youtube videos being watched each day, and 45% of people watch more than an hour of Facebook videos per week it’s pretty clear people enjoy video.

As a business owner, it’s important to make sure you capture the attention of your audience in the method they prefer viewing. Which is why implementing a strong video strategy will help you reach more customers and keep them engaged.

3. Video Marketing Can Explain Everything

Have you ever tried to write a post and explain something simple but before you knew it your post was borderline a chapter book?

Ok, that might be a little dramatic but you get my point. Explaining things in writing can quickly become unnecessarily lengthy. Someone scrolling through their social media doesn’t want to take 2-3 minutes to read a single post; however, they often don’t mind watching a 2-minute video.

Using video can help you explain things easier and quicker saving both you and your audience time. Video also allows you to show your audience exactly what you’re speaking about which can create a much better user experience.

4. Video Builds Trust

One of the most important reasons to use video is because video builds trust. When someone can see your face, hear your voice, and get a behind the scenes look at your farm, ranch, or ag business they automatically are more likely to trust you.

It’s simply because of the psychology behind face to face communication. For agriculture specifically, this is very important. Whether your marketing to other ag businesses or to consumers allowing people to get to know you via video is a great way to establish credibility and trust.

5. Video Boosts Conversions and Sale

Last but not least, video helps boost conversions and sales. Studies show that 74% of users who watched an explainer video about a product bought it. Using video on your sales pages, in your social media marketing, and in your advertising can make a big impact on your conversions.

So there you have it, 5 reasons why Ag Businesses should be using video content!

If you’re looking for support with your online marketing for your ag business apply to work with me and my team by scheduling a free discovery call!