7 Reasons Why Social Media Is More Important Than Ever for Ag Business

With social media trends continuing to increase it's easy to see social media is more important than ever for Ag Business.

Since the pandemic, social media use has significantly increased, and we’ve seen not only more time spent on social media per user but also a significant increase in engagement from normal usage.

Now if you’re still not convinced, no worries. Here are 7 reasons why social media is more important than ever before...

1. Users Are Increasing

Social media is no longer just for the millennials. It has been widely adopted from the teens to working adults, and even grandparents.

Over the years the number of people using social media is only going up. In 2020 active social media users have passed the 3.8 billion mark, that’s a 9% increase from last year. The number of people using social media is only going up.

Plus the average social media user spends 3 hours per day on social media. That means you have 3 hours each day to get in front of that individual through the content you put out on multiple platforms.

2. Remotely Communicate with Customers

With current social distancing and staying home, billboards, radio ads, etc have become less effective. Right now for FREE, you can use social media to get in front of your audience every single day!

Plus since the pandemic, there has been a 61% increase in engagement over normal usage rates. Which means people are reacting to and engaging with 61% more posts than they were before.

3. Use to Sell Products/Services Online

Social media is a great vehicle to use to promote your products and services to a large audience. By using a website or online store you can also sell your products completely remotely so you can continue to grow your business even during these unusual times.

4. Build Relationships

During this time of remote business social media allows you to build long-term relationships with your clients. Now beyond the brief exchange on the phone or over the counter, you can have daily interactions with your clients and customers.

They can get a behind the scenes look at your business and through the process, you can get to know them and better understand their needs and desires.

No need to do receipt or text surveys. If you have questions about what your customers need or want? Just ask. You’ll be amazed at the amount of feedback you're able to gain from your online audience.

5. Video Content

If you are using video as a part of your marketing strategy, social media is the perfect place for you to publish and promote your video content at a super low cost. Video is such a powerful form of content not just because it is preferred by users, but because it is the fastest way to build brand recognition and trust.

6. Social Proof

Did you know that 54% of social media browsers are using social media to research products? Crazy right?!

Using customer reviews and user-generated content (photos/videos from your customers using your products) can SIGNIFICANTLY help you increase conversions and gain new customers.

This is because when people see their friends or even just other people buying from you they feel more confident purchasing from you as well.

7. Educational Content

And last but certainly not least, we all know there is a fair share of misinformation constantly spreading online regarding agriculture. The best way we as an industry can overcome this is by committing to sharing the truth.

By doing so we will help educate our consumers so they do know where their food comes from and how it’s handled and processed.

Without being present and sharing our stories and an inside look at agriculture the misinformation will continue to spread.

The cool thing about social media is that it gives you a platform, yes you have to grow it, but you have a place where your voice can be heard, and your business can be shared.

I don’t know about you but that’s an opportunity I don’t want to miss out on.

If you are interested in using social media to grow your ag business, but you’re not sure where to start. Send me a message, or contact me. I’d love to chat about how social media could help you achieve your business goals.